Product Launch Event of BIC Company
Introduction to BIC Company
BIC is a French company with its headquarters located in the city of Clichy, and it began its activities in 1945 by Marcel Bich. This brand is widely recognized for producing disposable products such as ballpoint pens, lighters, razors, and some other items.
BIC competes in the global market with brands like Faber-Castell and Gillette. The company's first product, the Bic Crystal ballpoint pen, was well-received from the very beginning and, more than seventy-five years later, remains one of the main symbols of this brand.
About the BIC Product Launch Event
Sara Diba, the official representative of BIC products in Iran, is showcasing two new razor models through a special ceremony. This event provides an exceptional opportunity to demonstrate Sara Diba's capabilities, connect with sales representatives and distribution companies, and display BIC's innovations in the shaving industry.
The main goal of the event is to introduce new products and encourage industry players to distribute and sell them widely. This event highlights the company's commitment to quality, innovation, and customer satisfaction.
Services Provided
Services offered by Yarandi Event at the BIC product launch event:
Live music performance
A professional music group performed live pieces, adding special energy and excitement to the ceremony and creating an unforgettable experience for the attendees.
Photography & Filming
Event Design and Decoration
Serving Hot and Cold Beverages
Selecting an Appropriate Host
Stage Design and TV
Branded table settings
On each table, for each person, there was a branded welcome card, branded stickers on glassware, BIC mineral water, a catalog, and two new razors that were to be showcased during the ceremony.
Presentation conductor for the BIC company event
Finding an appropriate location for the event
The process of finding an appropriate venue for the BIC event began one month prior. After visiting several locations, the desired venue was finally confirmed and reserved.
Full description of the BIC event
For this event, which had around 150 guests from all over Iran, Sara Diba officially invited all its representatives from different counties to attend the ceremony. Accommodation for guests and county sales managers was arranged by the event organizer, Yarandi Event, and all guests were settled in the Spinas Palace Hotel the day before the ceremony. The night before the ceremony, a dinner event was held at the Sky Lounge restaurant of Spinas Palace Hotel, managed by Yarandi Event Company, after which guests retired after having dinner and receiving detailed information about the next day’s event conductor. The event ceremony began on Thursday, the 4th of Bahman, at 9:00 AM, and guests were transferred from the hotel to the event venue in official vehicles. This event featured various items; we briefly mention some of them:
- Branding of the event venue
One of the most important items was branding the event venue. Samples of all products were placed on the guest tables, and the logos of BIC and the Iranian company Sara Diba were printed and installed on welcome cards and drink cards. Additionally, a designated area for cake cutting and group photography was set up in the courtyard, decorated with new and trendy logos and flags.
-Reception and Catering
Reception and catering played a significant role in this ceremony. Sara Diba, out of the special respect it had for its representatives and sales managers, emphasized serving food, drinks, and finger foods in their best condition and highest quality. The Yarandi Catering team successfully alleviated guest fatigue during the event by offering various warm finger foods, as well as natural fruit juices and hot espresso drinks throughout the ceremony. Additionally, at the end of the ceremony, they provided lunch in a self-service style to ensure the best hospitality for the guests of BIC.
Brand Presenter
Yarandi Event Company, using brand presenter Mr. Abdullah Rava, aimed to bring the best moments for BIC guests.
Scheduling and Precise Conductor
The presentation of a precise conductor, analysis of the ceremony, as well as planning and offering various suggestions by the creative and execution team of Yarandi Event Company, provided clear insight to Sara Diba for hosting a flawless event with the possibility of evaluating all aspects.
This service is one of the most important and specialized activities of Yarandi Event in the field of event organization.
